What is a chatbot?

It is a software application that simulates an online conversation through text messages or text to speech rather than speaking with someone.

How do Chatbots work?

Chatbots have different purposes. Typically, there are two types of chat bots.
  • Task-oriented/rule based chatbots

  • Data-driven/conversational chatbots

Task-oriented/rule based chatbots are used to help answer common questions that typically are asked. An example of this would be what are the office hours of a company. These types of chatbots are typically deployed in customer service settings.
Data-driven/conversational chatbots have increased in popularity over the past few years. They incorporate machine learning, learn as they go and are much more personalized. Examples of conversational chatbots are Alexa and Sir.

Benefits of Chatbots?

If you are not using chatbots for your business, you should take a closer look. They have tremendous benefits that can help your business. Below are some of the benefits of chatbots.

Provide instant responses to customers questions

Eliminate slow response times that frustrate customers

Will make sure you never miss a call

Are available 24 hours a day

Save time and money

Eliminate mundane administrative tasks

Provide a better customer experience

Help you to market your brand in a more targeted way

Can increase sales

Give you a better perspective of your customers buying behaviors

Provide instant availability to your customers/prospects

Reduce employee costs

Will keep your prospects more engaged on your website

Are very efficient

Do not need to be trained like an employee

Can improve lead generation, qualification and lead nurturing

Can handle multiple customers at the same time

Collect and analyze data

Help you personalize your conversations

Generate more conversations